A women's suit company has launched a racy new ad campaign featuring women in sleek, tailored suits alongside men in, well, nothing. Dutch suit label Suistudio has taken their slogan "Not Dressing Men" to a whole new level by including buff, butt-naked men in the promo shots for their latest fashion line. The photos show women dressed in well-fitted suits and clearly in a position of power, while the naked men are featured in the background and are almost used as a type of prop. One of the pictures shows a woman sitting on a lounge dressed in a beige suit while she rests her feet on the naked man stretched out beneath her. Another features a woman in a sleek black suit, lounging on a couch with her hand on a man's bare butt. The photos are all set in what looks like a luxury high-rise apartment, with the woman always front and centre and the man in the background or half out of the frame with his face concealed.
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By Clemence Michallon For Dailymail. A clothing company that has made 'not dressing men' its slogan is further making its point with a series of ads featuring naked males next to ladies in their power suits. Suistudio, a suit label that originated in Amsterdam and is opening its first US boutique in New York City this month, has released a new series of edgy ads giving women center stage. The pictures appear to be a tongue-in-cheek reversal of the objectification of women frequently observed in the advertising world, with female models often depicted in sexual, submissive positions. Ooh la la: Clothing company Suistudio, which has made 'not dressing men' its slogan, is further making its point with ads featuring naked males next to ladies in their power suits. Their turn? The pictures appear to be a tongue-in-cheek reversal of the objectification of women frequently observed in the advertising world. Making a point: Suistudio, which is opening its first US boutique in New York City this month, released the new series of edgy ads giving women center stage.
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To alter the way people see gender roles in advertising, an NSFW ad campaign from women's suit-maker Suistudio features impeccably dressed women in suits striking dominant poses — all while naked men unnecessarily rest nearby, purposefully relegated to the background and inactive. The thought-provoking and provocative campaign, which is called "Not Dressing Men," reimagines men as objects and women in positions of power. Though the gender-flipping aspect of the ads is obvious, the campaign hopes to hit on a deeper and more pervasive aspect of how gender is typically expressed through advertising, generally with the roles reversed. How strange! Why not? Enjoy this power suit ladies. Sexism in advertising is nothing new, but only recently have ad agencies and a handful of companies begun to push back and demand change. And it's not just women who are demanding to see a change in the way they are so often portrayed and treated within the ad industry. In , ad agency TBWA attempted to show what it's like for women in the male-dominated field by placing men in advertising in front of a camera to recite quotes by their female counterparts about the sexism they face at work every day. The troubling result showed just how much women still have to overcome.
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